Bake Some Memories™
Robin Hood® is baking some memories and using Canadian wheat to make them all the more memorable. They have partnered with western Canadian farmers once again to promote their flour made from 100% Canadian wheat because Canadian Wheat Makes it Good.
Robin Hood flour, using Canadian wheat, is the gold standard. You too can use it when making Light & Fluffy Rolls or any of the recipes in the Bake Some Memories booklet. Over two million of these booklets are being distributed as inserts in magazines nation-wide, along with 200,000 more for instore promotions.
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Download our Indulge poster and indulge your family during baking hour. |
Memories campaign
Launched in the Fall of 2010, the CWB and Robin Hood Memories campaign featured print, online and nationally televised commercials with the message "Canadian Wheat Makes it Good" and "Proudly made with 100% Canadian wheat". The print and television ads featured Robin Hood's animated little bakers, Elizabeth & Andrew, who remind us that home baking creates good memories and Robin Hood flour is made with 100% Canadian wheat. The ads ran on major television stations from October to December.
Click play to view the commercial.