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The Love of Baking™
Robin Hood® and Canadian farmers do it again! The CWB's ongoing partnership with Robin Hood, maker of great flour from quality Canadian wheat, has created The Love of Baking™, a 32-page booklet filled with new recipe ideas, contest details and coupons. Check out our recipes online or download the entire booklet here. Western Canadian producers will find a booklet included with their October-November 2010 issue of Grain Matters, as well as a thank you card from Robin Hood that acknowledges Prairie farmers' commitment to quality and provides them with high value coupons for Robin Hood flour.
The Love of Baking recipe collection features 18 exciting new recipes. Try our doughnut muffins. The kids will love adding the finishing touches of sugar and cinnamon to the top of each one!
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Download our cupcake poster for a colorful idea for school reports about food from the Prairies and the good nutrition that comes from western Canadian wheat fields. |
In more than 70 countries around the world, wheat from Western Canada is considered the highest quality for delicious fresh baked goods.
Memories campaign
Launched in the Fall of 2010, the CWB and Robin Hood Memories campaign features print and nationally televised commercials (and online at robinhood.ca) with the message "Canadian Wheat Makes it Good" and "Proudly made with 100% Canadian wheat". The print and tv ads feature Robin Hood's adorable, animated little bakers, Elizabeth & Andrew, who remind us that home baking creates good memories and Robin Hood flour is made with 100 per cent Canadian wheat. The ads ran on major television stations from October to December.
Click play to view the commercial.