Dear Mom, Let's bake tonight™
How do you make your delicious baking so good? Use Canadian wheat, that's how. Start with the best by using flour from 100 per cent Canadian wheat. Start with Robin Hood®.
This is your guarantee that you are getting the quality that only western Canadian farmers can grow.
This spring the CWB, in partnership with Robin Hood, is bringing the very best to your kitchen with the Dear Mom, Let's bake tonight insert - a collection of coupons, a recipe and ideas that feature Robin Hood flour to make your baking fun and to have your family calling for more. Just try the Hopping Chocolate Bunnies and see the smiles they bring. This insert will be mailed to 1.6 million households and is also being displayed in select grocery stores. You can check out additional recipes and activities at Robin Hood.
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Download our poster to see what it takes to make your baking the best. Canadian wheat from the Prairies is sold in more than 70 countries around the world and considered the highest quality. You deserve to use the best too. |
Memories campaign
Launched in the Fall of 2010, the CWB and Robin Hood Memories campaign features print and nationally televised commercials (and online at robinhood.ca) with the message "Canadian Wheat Makes it Good" and "Proudly made with 100% Canadian wheat". The print and tv ads feature Robin Hood's adorable, animated little bakers, Elizabeth & Andrew, who remind us that home baking creates good memories and Robin Hood flour is made with 100 per cent Canadian wheat. The ads ran on major television stations from October to December.
Click play to view the commercial.