Toolbox
About us
Vision, mission, and goals
Vision
Canadian farmers innovatively leading the way in the global grain market.
Mission
Creating a sustainable competitive advantage for farmers and customers through our unique business structure, innovative marketing, superior service, profitable investments and effective partnerships.Goals
- To have broad recognition of farmer ownership of the single-desk and be considered by farmers as a trusted partner that is accountable to them and responsive to their needs
- To have broad recognition among farmers of the value created by the single-desk and the CWB
- To extract the highest possible returns for farmers by effectively leveraging the powers of the single-desk
- To be viewed by customers as a reliable supplier of consistently high-quality products and services
- To be flexible and responsive - able to take advantage of market opportunities that emerge
- To have the optimal product mix available to meet customer demands
- To have the most efficient and cost-effective handling and transportation system available to meet our needs
- To ensure an appropriate assurance system is in place to guarantee food safety and be considered by customers as a trusted supplier of safe food
- To have full support of the CWB mandate among legislators and federal and provincial governments
- To have legal authority to operate within our existing CWB mandate in international trade agreements and recognition internationally that we operate on a fully commercial basis
- To be considered by employees a premier employer
- To have a highly skilled and motivated workforce in place that will enable the corporation to achieve its goals
- To have the appropriate technologies and processes in place that will enable the corporation to achieve its goals and deliver accurate and timely information
- To manage corporate and financial risk in the best interests of the CWB
